Market Research Saudi Arabia

Saudi Arabia, officially known as the Kingdom of Saudi Arabia, is the largest Arab state in Western Asia, constituting the bulk of the Arabian Peninsula. The country possesses ~17% of the world’s proven petroleum reserves and is the largest exporter of crude oil, being a dominant OPEC member. Saudi Arabia is an oil-dominated economy, with the petroleum sector accounting for nearly half of the GDP and 90% of export earnings.

In 2012, the Saudi Arabian economy reported a nominal GDP of US$ 727 Bn, a growth of 8.6% over 2011. The country features among countries with relatively high per capita income of US$ 25,000 (2012). Traditionally being a oil-dominated economy, the share of oil-based revenues have been declining in the last few years. This has facilitated the transformation of an underdeveloped desert kingdom into one of the world’s wealthiest nations. In the last decade, the government has invested heavily in social and welfare infrastructure, such as education, healthcare, telecom, and information technology.

Being a member of all major international and regional agencies, such as the UN, WTO, the Arab League, Gulf Cooperation Council (GCC), Muslim World League, and the Organization of the Islamic Conference (now the Organization of Islamic Cooperation). The country is also a major supporter of IMF and the World Bank. As a founding member of OPEC, its oil pricing policy has been generally to stabilize the world oil market and try to moderate sharp price movements so as to not jeopardize the Western economies.

The country is developing 6 ‘economic cities’, largest being the King Abdullah Economic City, which are planned to be completed by 2020. These economic cities are being planned with an intent to diversify economy and accelerate growth, expected to contribute US$ 150 Bn to the country’s GDP in 2020.

Solidiance, a leading B2B marketing strategy advisory firm focused in the Middle East and the Asia Pacific region, is entrusted to provide market research and strategy recommendations to clients who are looking to expand their businesses. We know how to leverage our experience in Saudi Arabia, as well as that of our clients, to comprehend and represent the dynamic shifts taking shape in the Middle Eastern markets that most directly impact our clients and convert that knowledge into an actionable and comprehensive market entry and growth strategy. We are known to be assertive, yet diplomatic and culturally aware and always seek to “get our hands dirty” in understanding the reason market behaviors will influence and indeed impact our clients business in the region.

Specializing in sectors such as industrial, technology, construction, automotive, telecommunications and healthcare, Solidiance prides itself in having on-the-ground insights needed to dig deep into the Saudi Arabian market and obtain reliable data used to analyze Saudi Arabian market trends, industry perspectives, and value chain partner opinion so that our clients can compete effectively in the Saudi market.

Our Sectoral Focus

We offer leading market and competitive intelligence services and market strategies for our clients, which include, but certainly are not limited to market-sizing, competitor-profiling, policy and regulatory assessments, business-model testing, customer segmentation, site-selection, commercial due diligence, and evaluation of investment, joint-venture, or distributor partnerships. A sample of some of the sectors we have extensive experience in include:


We speak the same manufacturing language that you do, allowing us to quickly focus in on your key issues in the local and global markets. Our in-house staff has extensive regional marketing strategy experience across a variety of sub-sectors including, but not limited to: mining, manufacturing & processing, heavy machinery & trucks, industrial & engineering equipment, industrial tools and parts, automation, actuation, testing & control, after market, supply chain and logistics.

  • Solidiance did a great job in our Asia distributors network project. Their ground work, analysis, communication, and follow-through was exactly as needed to make the final delivery very useful and applicable to our Asia growth strategy. Solidiance exceeded my expectations at every level.

    Boehringer Ingelheim
    Boehringer IngelheimPresident of Sales & Marketing


Solidiance diagnoses your bottlenecks in the local, regional, or pan-Asia healthcare industry. We assess a variety of projects and practices – from mobile-health, investment opportunities in specialty clinics and hospitals, and nation-wide feasibility studies for digital pathology  – to deliver strategic recommendations in the sector. We have worked with a range of hospitals, clinics, and holding groups requiring assistance to acquire or build new healthcare facilities; we have also had experience across a range of healthcare products and services, from medical devices, patient monitoring, medical imaging, health information systems, health IT, etc.

  • Solidiance have recently proven to be an excellent partner for our teams, providing reliable insights and understanding of markets we operate within across Asia. Their advice and guidance has helped both develop and refine a strategic approach to how we operate in the region and I am happy to recommend their work and capabilities.

    CovidienDirector of Global Market and Competitive Intelligence


We dedicate ourselves to identifying your “overdrive” growth strategy in the UAE, GCC, or Asian high-tech, telecom, and digital media industries. Our scope of projects cover various tech products and services including e-commerce, game consoles, mobile and PC operating systems, business software, data centers, ERP solutions, billing and payment software solutions, social media, 3G/4G/LTE services, mobile apps, mobile enterprise services, and feature phones and smartphones, etc.

  • Solidiance’s advice and guidance has helped both develop and refine a strategic approach to how we operate in the region and I am happy to recommend their work and capabilities.

    MicrosoftDirector Asia


When it comes to the greentech industry, Solidiance has the client experience and sustainability know-how to get you to your growth targets. Our strategy experience in this sector covers a vast array of relevant topics including green-cities, waste reduction and management, facilities management, automation and recycling, renewable energy production and distribution, automotive fuel efficiency, electric vehicles and green transportation networks, green building materials, sustainable supply-chains and ‘smart’ building automation.

  • During the course of the process, I found Solidiance is highly capable for us to study “Asian countries”. We usually work with Japanese research company and from their report, we can be “book smart” but can’t have a clear picture on what’s going on in the real market. The project with Solidiance brought us “real market experience”. Solidiance local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much.

    Toyota Motor Corporation
    Toyota Motor CorporationEngineering Head

Contact us on info@marketresearchsaudi.com, or visit our Regional Head Office for the Middle East at TwoFour54 in Abu Dhabi or our 9 other affiliates across Asia.

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